Google Co-Founder Sergey Brin Regrets Mistakes with Google Glass, But Sees Promise in New Android XR Smart Glasses

Google Co-Founder Sergey Brin Reflects on Google Glass Mistakes and AI’s Future

In a surprise appearance at Google I/O 2025, Sergey Brin, co-founder of Google, shared his thoughts on the company’s past mistakes with Google Glass and the future of AI. Brin’s candid remarks provided valuable insights into the challenges of developing smart glasses and the importance of AI in shaping the technology’s future.

Lessons Learned from Google Glass

Brin acknowledged that he “made a lot of mistakes” with Google Glass, citing his lack of understanding of consumer electronic supply chains and the difficulty of building smart glasses at a reasonable price point. This admission highlights the importance of considering the complexities of supply chain management when developing innovative products.

The Power of Partnerships

Google’s latest effort to develop Android XR smart glasses, powered by DeepMind’s Project Astra, demonstrates the value of partnerships in overcoming these challenges. By working with experienced eyewear and electronics makers like Samsung and Warby Parker, Google is able to leverage their expertise and resources to develop high-quality smart glasses.

The Impact of Generative AI

Brin noted that the advent of generative AI makes the capabilities of smart glasses much more tangible than when Google Glass was around. This is a significant development, as generative AI enables the creation of more sophisticated and realistic AI models that can be integrated into smart glasses.

The Importance of AI in the Future

Brin’s statement that “anybody who’s a computer scientist should not be retired right now” emphasizes the significance of AI in shaping the future of technology. His involvement in Google’s Gemini efforts, which focus on multimodal projects like video-generating models, demonstrates his commitment to advancing AI research.

Actionable Insights

  1. Consider the supply chain: When developing innovative products, it’s essential to consider the complexities of supply chain management to ensure successful production.
  2. Leverage partnerships: Collaborating with experienced companies can help overcome challenges and accelerate product development.
  3. Embrace generative AI: The capabilities of generative AI can significantly enhance the functionality of smart glasses and other AI-powered devices.
  4. Stay committed to AI research: The future of technology relies heavily on AI advancements, making it essential for computer scientists to remain engaged and committed to AI research.

Summary

Sergey Brin’s reflections on Google Glass and AI’s future provide valuable insights into the challenges and opportunities of developing smart glasses and other AI-powered devices. By acknowledging past mistakes and embracing the power of partnerships, generative AI, and AI research, we can shape the future of technology and unlock its full potential.