Nintendo Takes Genki to Court Over Switch 2 Leaks: A Battle for Trademark Supremacy
In a move that’s sending shockwaves through the gaming industry, Nintendo has filed a lawsuit against accessory manufacturer Genki for showing off 3D-printed mockups of the Nintendo Switch 2 ahead of its official announcement. The lawsuit, filed in California, accuses Genki of trademark infringement, unfair competition, and false advertising.
The Timeline of Genki’s Wrongdoing
According to Nintendo’s suit, Genki’s troubles began in December 2024 when the company publicly tweeted about working on Switch 2 accessories. Things escalated in January 2025 when Genki posted an exhibition page for its presence at the Computer Electronics Show 2025, which included a mention of Switch 2 accessories. Shortly after, Genki CEO Edawrd Tsai showed off 3D-printed mockups of the Switch 2 to reporters, claiming that Genki had or had access to an authentic Switch 2.
The Damage Done
Nintendo alleges that Genki’s actions caused significant damage to the company’s reputation and intellectual property. The suit claims that Genki’s representatives, including Tsai, discussed confidential designs and functionality of the Switch 2 in multiple media interviews. This, combined with the display of a render of the Switch 2 at CES, which included Nintendo trademarks, has caused irreparable harm to Nintendo’s brand.
The Consequences
If found in Nintendo’s favor, the suit requires Genki to destroy all products related to Nintendo Switch and Nintendo Switch 2, and to cease using Nintendo’s trademarks again. Nintendo is also seeking to recover damages, which could be trebled if the court finds that Genki’s actions were willful.
The Bigger Picture
This lawsuit is not just about Genki’s actions; it’s about the importance of protecting intellectual property in the gaming industry. As the gaming landscape continues to evolve, companies like Nintendo must take a strong stance against unauthorized use of their trademarks and intellectual property.
Actionable Insights
For companies looking to protect their intellectual property, this lawsuit serves as a reminder of the importance of vigilance and swift action. Here are a few takeaways:
- Be proactive in monitoring your brand’s online presence and take swift action against unauthorized use of your trademarks.
- Develop a comprehensive intellectual property strategy that includes trademark protection, copyright protection, and trade secret protection.
- Consider filing lawsuits against companies that infringe on your intellectual property, even if it means going to court.
Conclusion
The lawsuit between Nintendo and Genki is a reminder that intellectual property protection is a top priority in the gaming industry. As the gaming landscape continues to evolve, companies must be prepared to take a strong stance against unauthorized use of their trademarks and intellectual property.