Call of Duty Confirms Use of Generative AI in In-Game Content: What Does This Mean for the Future of Gaming?

Posted on by Techpad AI

The Rise of AI in Video Game Development: Activision’s Call of Duty Confirms AI-Generated Content

The world of video game development is undergoing a significant transformation, and it’s not just about the next big storyline or graphics upgrade. Artificial Intelligence (AI) is revolutionizing the way games are created, and Activision’s recent confirmation of AI-generated content in Call of Duty is just the latest example.

The Steam Next Fest and the AI Notice

During the Steam Next Fest, Activision updated the Steam page for the Call of Duty launcher, which includes Black Ops 6, Modern Warfare 3, and Warzone. The update included a new AI notice, as required by Steam’s rules. The notice reads: “Our team uses generative AI tools to help develop some in-game assets.” While the notice doesn’t specify which assets were created using AI, fans are already speculating about where AI was used.

The Reaction from Fans

The reaction from fans has been mixed, with some accusing Activision of being lazy or using “AI slop.” Others have pointed out the use of AI in previous artwork, including a six-fingered hand holding Gobblegum. PC Gamer has also highlighted the seeming use of AI in 2D calling cards.

The Rise of AI in Game Development

The use of AI in game development is not new, but it’s gaining momentum. Since January 2024, Valve has required developers to disclose on Steam when AI is used in their games. Players can also flag when “illegal content” has been used. AI is being used in various aspects of game development, including NPC development, scriptwriting, voice acting, and artwork.

The Impact on the Games Industry

The rise of AI in game development has significant implications for the industry. The loss of jobs across the games industry has led to a shift towards using AI to aid game development. Microsoft’s new Muse AI tool, designed to aid “gameplay ideation,” has been met with criticism. However, AI is changing the way games are developed, and it’s here to stay.

Actionable Insights

  • As AI becomes more prevalent in game development, it’s essential for developers to be transparent about its use.
  • Players should be aware of the potential impact of AI on game development and the potential consequences for the industry.
  • The use of AI in game development is not a replacement for human creativity, but rather a tool to aid and augment the development process.

Conclusion

The confirmation of AI-generated content in Call of Duty is just the latest example of the growing trend of AI in game development. As the industry continues to evolve, it’s essential to stay informed about the impact of AI on game development and the potential consequences for the industry.

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