The AI Revolution in Gaming: A Concern for the Future of Performance Art
As the gaming industry continues to evolve, a new wave of technology is emerging that has the potential to disrupt the way we experience performance art. AI-powered characters are becoming increasingly sophisticated, and the latest development from Sony has left many in the industry worried about the future of this art form. In this blog post, we’ll dive into the concerns raised by Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn’s Aloy, and explore the implications of AI-powered characters on the gaming industry.
The Concerns of Ashly Burch
Ashly Burch, a renowned voice and performance actor, has spoken out about the leaked Sony experiment that used AI technology to voice and perform Aloy, a character she has brought to life. In a video shared with The Verge, Burch expressed her concerns about the potential consequences of AI-powered characters on the industry. She emphasized that it’s not just about her own career, but about the art form as a whole. Burch is worried that if AI-powered characters become the norm, performers like herself will have no recourse or protections.
The Strike and the Fight for Protections
Burch’s concerns are not unfounded. The video game industry is currently on strike, with performers demanding protections against the use of AI technology. The strike is led by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), which is fighting for fair compensation and consent from performers before their likenesses are used in AI-powered characters. Burch’s video highlights the importance of these protections, emphasizing that without them, performers will have no way to fight back against the use of their likenesses.
The Implications of AI-Powered Characters
The implications of AI-powered characters are far-reaching. If AI becomes the norm, it could lead to a loss of jobs for performers and a homogenization of characters. The technology is not the problem, but rather the lack of protections and consent from performers. The strike is not just about AI, but about the future of the industry and the rights of performers.
Actionable Insights
As the gaming industry continues to evolve, it’s essential to consider the implications of AI-powered characters. Here are some actionable insights:
- Support the strike: The strike is not just about AI, but about the future of the industry and the rights of performers. Supporting the strike can help ensure that performers have the protections they need.
- Consider the consequences: Before adopting AI-powered characters, consider the potential consequences on the industry and the performers involved.
- Advocate for protections: Advocate for protections and consent from performers before their likenesses are used in AI-powered characters.
Conclusion
The future of performance art in gaming is uncertain, and the concerns raised by Ashly Burch are valid. The strike and the fight for protections are crucial steps towards ensuring that performers have a say in the use of their likenesses. As the industry continues to evolve, it’s essential to consider the implications of AI-powered characters and advocate for the rights of performers.